Sensa is one of the newer weight loss supplements advertised on TV and the Internet. It’s different from most weight loss supplements in that you sprinkle it on your food. Therein lies the gimmick used to sell Sensa.
With so many overpriced weight loss supplements flooding the market these days, marketers know they need something to help them stand out. Sensa’s standout feature is their shaker bottle. There are no other weight loss supplements, that I know of, that have used this approach. However, the bottle is just another clever marketing technique. The makers of Sensa realized that simply adding another weight loss pill to the market would give them little chance of being profitable.
Thus, this brand new approach (the shaker bottle) to an old idea (ineffective weight loss supplements), along with that catchy jingle, were devised to help sell Sensa. People see the shaker bottle and think, “Wow! That’s something new and different. Maybe it will work better than all of the other weight loss supplements I’ve tried.”
The Sensa commercials claim you just, “shake, shake, shake and you lose weight!” They also claim that you don’t have to change anything about your diet, nor exercise at all, and that you’ll still lose lots of weight. It sounds too good to be true (and they admit that). However, they go on to say that once you try it you’ll realize that it really does work.
What is Sensa?
The official website says that Sensa is a patented blend of scented sprinkles known as “Tastants.” They claim that these sprinkles are designed to help you feel full faster without changing the taste of your food. The three ingredients that make up the “Tastants” are Maltodextrin, Tricalcium phosphate and Silicia. Maltodextrin is an extremely cheap carbohydrate made from corn. It’s commonly used as a filler ingredient in other supplements and food products. Tricalcium phosphate is a calcium supplement, and Silica is a chemical compound that’s also sold as a health supplement. The value of Sensa’s three ingredients is very low.
Is Sensa safe?
Sensa is 100% safe because it uses no stimulants or diuretics. The ingredients are all-natural.
Does Sensa work?
The whole idea behind Sensa is getting you to consume less calories. If you are taking in less calories than you’re burning off every day, your body will start to use its fat stores as energy. The makers claim that Sensa’s Tastants trick your brain into thinking it’s full sooner, and therefore you’ll eat less. Yes, it’s true that caloric reduction will help you lose weight — that’s if you have a caloric surplus in the first place. However, Sensa will not burn fat that is already on your body, nor will it increase your metabolic rate. Sensa relies wholly on your caloric deficit to help you lose weight.
It’s true that portion size is a major key to weight loss, as many people eat only a couple meals a day but are still overweight. The reason being that the meals they eat are too large and they’re the wrong type of calories. Eating small meals throughout the day, that are high in fiber and protein, and low in sugar and saturated fat, will boost the metabolism and rid the body of any reason to store additional fat. When only eating a few large meals per day, the body stores as much fat from those meals as possible.
Most people could easily reduce the portion size of their meals without Sensa. Whether it really makes your brain think it’s full is debatable. It may work to some degree for some people and it may not work at all for others. However, these discrepancies are pretty common with most weight loss supplements.
Do users like Sensa?
After reviewing plenty of comments, it’s clear that those who have tried Sensa are not overwhelmingly happy with the results. Of course there are a few good reviews mixed in with the bad, but there’s also a good chance that those come from people who are paid to write positive reviews for Sensa.
But it’s featured on lots of shows and magazines, so it must be good, right?
Another marketing tool that weight loss companies commonly employ is advertising the fact that their product was featured in major publications like the New York Times and Time Magazine or on shows like Dr. Oz and The Today Show. Just because a product is mentioned on a show or in a magazine doesn’t mean that it works.
It simply means the product gained enough popularity, usually resultant of its own marketing, that it was recognized and discussed in the media. This discussion isn’t always positive and doesn’t constitute a recommendation. Many times quotes from these reputable sources are taken out of context and presented as testimonials. Even if they are genuine endorsements, you can’t believe everything that you read or see on TV. Remember, spokespeople are paid to endorse products.
What about the clinical trial?
On their website, Sensa references a clinical study in which 436 people lost an average of 30 pounds. The thing you have to keep in mind with these clinical studies is that they’re almost never peer-reviewed by a credible source, so the results are questionable at best. After doing a little looking around, it’s clear that none of the Sensa studies were confirmed or reviewed by any respectable body.
What about the Money Back Guarantee?
Like most supplements that turn out to be scams, Sensa offers a free trial and a money-back guarantee. I’m always super skeptical when I see either of these two things advertised with any supplement. They’re generally used by over-aggressive marketing companies, and the free trial is never really free. There’s always some time limit or other catch that leads you to pay for the “free trial,” and on top of that, they usually continue to send you their product and automatically charge your credit card. Sensa users have dealt with this very problem. Customers are being charged $89 multiple times before they can stop the billing.
Is Sensa worth it?
No. A supplement like Sensa is absolutely not worth the price. The ingredients used to make it are extremely inexpensive. Many people buy Sensa thinking it actually has a direct effect on weight loss. Since that’s not the case, they’ll likely end up disappointed. If you don’t end up eating smaller meals while using Sensa, you’ll see no results whatsoever. If you do need help eating smaller meals, or want to try a caloric-deficit diet, you can do so on your own for much less money. I recommend Psyllium husk to people trying to reduce their meal portions. It’s a safe and effective bulking fiber with many additional health benefits. When taken about 30 minutes before meals, it has time to expand in the stomach and create the “full feeling” which will help you eat much smaller meals.